emaar
Strengthening Emaar Properties’ Image with Our PR Solutions
Our in-house team of PR experts have served countless local and global brands. Emmar Properties was impressed with our portfolio and approached us to craft a bespoke PR plan. They hired us to elevate their public image, strengthen their brand image, and create a strong presence in the competitive real estate market. This case study shows everything about our partnership and how we amplified their presence with our PR solutions.
Client’s PR Objectives
A crystal clear image is important for real estate companies to make sure that business thrives. Thus, Emmar Properties hired us to help them create a strong image in the cyber world. Moreover, they also wanted increase their visibility on different social media channels such as LinkedIn, Facebook, Twitter, Instagram to boost their services and spread awareness. Before we explore how we fulfilled their diverse demands, let’s take a look at some of the objectives they set for us:
Improve Public Image
There were several rival companies who were enjoying a better PR position. So Emaar Properties wanted us to amplify the reputation among the targeted audience to foster their commitment to quality and innovation.
Increase Brand
Visibility
Emaar Properties also wanted to increase brand awareness across social media platforms to gain the trust of netizens. They wanted to reach a broader audience and attract potential investors and buyers.
Strengthen Media Relations
Emaar Properties also wanted to strengthen relationships with journalists, bloggers, and influencers to benefit from positive media coverage and spread the word about their upcoming projects and achievements.
Our PR Plan
Our PR experts make custom PR plans for every client individually, depending upon their needs and requirements to help them achieve their goals. Our plan was simple - to position them as a thought leader in the real estate industry. If you want to find out what we did in detail, then here is a sneak peek into our action plan:
Media Engagement
To engage with leading journalists, editors and social media influencers, we organized luxurious press conferences, media tours and interviews to establish a relationship and spread word-of-mouth around Emaar Properties.
Thought Leadership Content
By collaborating with Emaar Properties’ team, we created catchy content related to real estate to showcase the company as a thought leader and inspire the target audience, resulting in a strong brand perception.
Digital PR Campaigns
By making the most of digital platforms, we ran multiple PR campaigns to amplify Emaar's brand message and engage with online audiences. The platform included Facebook, TikTok, YouTube, LinkedIn and a few other trending social sites.
Crisis Management
We also crafted a proactive crisis management plan to address any potential issues or negative publicity that may arise in case of emergency. Our team monitored communities, managed media inquiries, and implemented a few tailored strategies to protect the reputation.
Results of Our PR Campaign
Every PR campaign we have created for our clients has fulfilled the committed results and that is the key reason we are known as PR gurus in the tech industry. Our PR campaign for Emaar Properties delivered outstanding results and positively affected their brand perception and market presence. Here is how we solidified their position in the real estate industry.
Enhanced Reputation
After we executed our PR campaign, Emaar Properties’ public image was improved by a great margin as stakeholders acknowledged their commitment to quality and the company sales significantly increased.
Increased Brand Visibility
Our PR campaign skyrocketed brand visibility and awareness. Emaar Properties was trending across traditional and online media channels that means that we captured a wider audience and attracted potential investors and buyers.
Stronger Media Relations
Our PR team established meaningful interactions with the target audience. In that way, Emaar Properties established strong relationships with media professionals that helped in favorable media coverage.
Conclusion
Our tailored PR strategies and collaborative efforts with Emmar Properties resulted in lucrative outcomes, positioning them as a trusted leader in the real estate industry. We are proud to have played a role in elevating Emaar's public relations and contributing to their continued success and growth.
